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Marketing, sales and export

Nov 28, 2015

An effective marketing strategy is crucial to the success and growth of your business. Learn what marketing is in today's world of international business. Develop a marketing plan that draws on business intelligence and identifies opportunities for business development and trade. Make informed decisions that focus on your unique selling points and find new customers through lead generation. Open up to the expanding possibilities presented by international trade.

Marketing
 
  • Conducting market research
  • Defining my target market
  • Developing my marketing plan
  • Creating my marketing budget
  • Branding and positioning my business
  • Choosing the right distribution channels
  • Implementing traditional marketing strategies
  • Implementing digital marketing strategies
  • Improving customer loyalty
  • Measuring ROI
  • Optimizing my strategies and tactics

 

Sales
 
  • Developing my sales strategy
  • Increasing my sales
  • Selling online
  • Improving customer service
  • Optimizing my sales process
 
 
 
 
Export
 
  • Am I ready to export?
  • How to develop my export plan?
  • How to identify a target market?
  • How to do business with large companies?
  • How to develop my marketing strategy?
  • How to enter a target market?
  • How to deliver my goods?
  • How to finance my exports?
  • How to manage online sales and exports?
 

 


Source: https://www.bdc.ca/en/articles-tools/marketing-sales-export/pages/default.aspx

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