Our Aims

At the heart of Kal Tire is a culture steeped in values. Seven guiding principles known as the Aims were developed to provide a roadmap for the 5,000+ team members. These Aims are meant to be used as a guide as to how business will be conducted and provide team members a foundation from which to work and make decisions. They are principles to always strive for, not goals to complete.

• Our aim is to earn the trust of our customers by providing them with a level of quality and value of both service and products that exceeds their expectations and exceeds that available from the competition.

• Our aim is that the career of every team member is supported by quality leadership, training, and opportunities for advancement. Our people will work safely and have the ambition, enthusiasm, and energy to be productive, efficient, and contribute to an upbeat atmosphere in the workplace.

• Our aim is to achieve a fair profit in all of our operations.

• Our aim is to expand our company in a deliberate and balanced fashion for the purpose of strengthening our ability to serve the customer and provide a solid future for our people. However, our rate of expansion will not be beyond our ability to finance or manage to a consistent standard of quality.

• Our aim is to conduct ourselves with honesty and integrity, being conscious of our image and with modest respect for our successes. Our image is defined by the conduct of each of us.

• Our aim is to build long-term relationships with our suppliers based on competitiveness, value and mutual respect of objectives.

• Our aim is to continually improve every aspect of our company, recognizing our responsibility to our customers, each other, our communities and the environment.