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Roxor - Mahindra Vehicle Sales
Roxor Competitive Advantages
US VS THEM

Mahindra’s more than 70-year automotive history has been forged by making authentic, rugged, purpose-driven vehicles. Unlike its plastic-bodied, tubular-framed, belt-driven Side x Side competitors, ROXOR features a steel body on a boxed steel frame, comes with a turbo-diesel 4 cylinder engine, 5-speed automotive manual transmission and wheels, tires, and brakes far larger than conventional Side x Sides.
STEEL BODY
US: Made from heavy gauge steel, the ROXOR body parts are built to last, repair easily and simply in the field if needed.
THEM: The competition’s plastic body parts are more expensive and prone to fading, cracking or breaking. Plus steel is just more structurally sound and solid than plastic.
BOXED STEEL FRAME
US: The fully-boxed, ladder-construction, steel truck-style frame is well proven to be tough and resilient for the roughest off-road conditions.
THEM: The competition chooses a more complicated, unibody construction of lighter weight metals which are more costly and difficult to repair.
TURBO DIESEL 4 CYL ENGINE
US: ROXOR’S proven truck-sized powerplant from Mahindra comes equipped with fuel injection and an electronic engine management system giving it enormous torque and durability.
THEM: The competition continues to employ smaller, high-rev’ing vertical twin-cylinder engines.
AUTOMOTIVE STYLE 5-SPEED MANUAL TRANSMISSION
US: This truck-inspired, heavy duty 5-speed manual transmission drives 4WD power through a robust 2-speed transfer case connected to proven semi full-floating axles.
THEM: Other manufacturers continue to equip their off-road machines with automatic, rubber belted (CVT) transmissions inspired by scooters.
BIG WHEELS, RADIAL TIRES AND BRAKES
US: ROXOR uses larger standard equipment 16-inch wheels equipped with off-road radial tires to smooth out the bumps while automotive-sized, front disc brakes stop you fast!
THEM: Most of the competition comes with smaller UTV rims and bias-ply tires.
MORE ADVANTAGES
HEAVY DUTY
US: This vehicle provides world-class strength, torque and durability making it uniquely tough in the world of UTVs.
THEM: Lighter-weight construction can be a disadvantage when operating in the most rugged of off-road conditions.
TOW CAPACITY
US: The ROXOR is powered by a Mahindra 4-cylinder, turbo-diesel which produces 144 ft. lbs. of torque and 3490 pounds of towing capacity to get your jobs done…or your team out of trouble.
THEM: Towing capability of most competitive vehicles is limited with 2 cylinders and a rubber-belted constant velocity transmission (CVT).
Source: https://www.roxoroffroad.ca/en/roxor-competitive-advantages
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