Kontek
Kontek Unveils New, Rebranded Website
Since 1980, we have been committed to driving innovation at Kontek. Although we are constantly honing our approach to engineering, we needed a unifying brand and online presence that kept pace with our advanced technical capabilities.
As a result, we hired a marketing consultant and initiated an extensive rebranding process in early 2013. Throughout the process we were encouraged to look deeply into our brand, our technologies, our people, and the strong relationships we’ve fostered with our customers.
New logo elements
We involved our customers, suppliers and staff in various market research initiatives. These insights allowed us to develop a visual identity that reflects who we really are.
1. Logo:
We revamped our old navy blue logo with a punchy new font and colour scheme.
2. Tag-line: “…Because it works!”
When asked why they buy Kontek systems, our customers responded very simply: “…Because it works!” Our customers understand that water is a precious resource that needs to be conserved. When the stakes are high, our customers unanimously felt that they could count on Kontek to deliver a technology that provides unmatched system performance, reliable and consistent discharge levels, and a valuable return on investment.
3. What we do: Process water management
At Kontek, we believe in mastering our trade. We do one thing – and we do it very well. By specializing in industrial process water management, we are able to understand the everyday water challenges our customers face.
After months of hard work and introspection, we are pleased to reveal our fresh, new look.
Sincerely,
The Kontek team
Source: http://kontekecology.com/rebrand/