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Home > Supplier Companies > Anixter Canada Inc. > Careers Opportunities > Digital Marketing Strategy Manager
Anixter Canada Inc.

Digital Marketing Strategy Manager

By Anixter Canada Inc.

We are seeking an experienced, proactive digital marketing strategy manager.  This manager is a thought-leader responsible for overseeing the digital marketing strategy of Anixter’s Network and Security Solutions division.
 
 Responsibilities
 
- Develop digital marketing strategies for Anixter’s Network and Security Solutions division.
- Identify opportunities to grow revenue and increase lead nurturing.
- Author website content on Anixter.com.
- Develop search and display advertising strategies in coordination with Anixter’s paid advertising manager
- Create and measure effective email marketing campaigns
- Create social media campaigns and monitor engagement
- Collaborate with the Solutions Marketing Team, the Supplier Relations Team and other business leaders to turn marketing strategy into digital campaigns.
- Manage co-op funded activities for supplier funded marketing initiatives. Develop and share performance with suppliers
- Develop milestones and checkpoints to ensure execution of campaigns
- Follow up with stakeholders and participants to ensure milestones are met
- Create metrics for campaigns and maintain historical performance reporting of campaigns.
 
Position Requirements
 
- Bachelor Degree in Business, Marketing or Communications
- 2 to 6 years of digital marketing experience; including web content management, search and display advertising, email marketing and social media.
- Demonstrated strong project management and planning skills to deliver within deadlines and manage changing priorities.
- In depth knowledge of multiple channels and large organizations
- Strong oral and written presentation skills. Ability to present data and technical information that is understandable and engaging to the audience.
- Excellent analytical skills
 
Work Environment 
 
Our founders developed the Blue Book more than 40 years ago to present the beliefs and ethos that define our business style. While we have grown and changed dramatically since we were established in 1957, one thing has remained constant: our commitment to the values presented in the Blue Book. 
 
Anixter is an Equal Opportunity and Affirmative Action Employer; Minority / Female / Disabled / Veteran. 
We require all of our employees to perform work in an ethical manner and uphold a culture of honesty and ethics at all times.
 

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