VICE PRESIDENT OF PRODUCT MANAGEMENT - ROOFING & INSULATION

By ICP Building Solutions Group

Dead Line: April 30, 2022

• Secure or develop necessary product cost information and set pricing collaboratively Sales and Pricing Department.
• Identify and assess new product and marketing opportunities, including requests for “product specials” on a regular basis.  As a result of this assessment, develop product proposals and champion proposal through the Stage Gate process for approval.
• Develops promotion plan/strategy and coordinates implementation with internal and external resources to ensure products are visible and well promoted in the marketplace.
• Become in-house expert in competitive differentiation & Positioning.
• Assist Sales and Service in the identification of appropriate products and supporting materials to meet customer needs or solve customer problems.
• Track profitability of all product lines
• Clearly communicate new product program requirements and justification to the team and key stakeholders at the start of each new project to manage expectations and prevent any redesign or refocus of the project in mid-cycle.
• Communicate status of programs to all stakeholders on an ongoing basis.
• Exercise strong leadership, without direct line authority, to keep Stage Gate team motivated and focused on the product and business direction to ensure that the project is completed on time, within budget and on scope.
• Provide necessary information and launch support to ensure that the Sales Team is knowledgeable on new product launch objectives, new product performance, and selling strategies. Support activities will vary based on the size of the new product launch.
• Work with MarCom to create launch plans and package.
• Create and provide product training to Sales Team and Independent Reps.
• Provide marketing input to internal groups such as R&D and Operations to ensure the ongoing improvement of current products.
• Work with external support organizations to ensure that feedback on product and product promotions and sales strategies is provided to appropriate people including R&D, Product Management, Sales
• Obsolescence programs are planned and implemented smoothly to ensure easy transition for customers to new products and to limit cost of excess inventory.
• Minimize long term inactive SKU’s.
• Work with Finance to track product line P&L’s and initiate programs to improve profitability.
• Forecast- creates and implements annual and long range forecasts. Provides real-time guidance to operations regarding forecasted customer demand.
• Reduce the product cost and product production and distribution lead-time while continuously improving quality of assigned product lines.
• Sets market required lead-times for assigned products.
• Works directly with field sales and marketing staff to ensure alignment of product strategies and plans. 

• Bachelor's Degree in Engineering, Business Administration, Marketing, or highly related field; or an equivalent combination of training and experience.   
• Generally, 8-10 years of experience in Product Management, Marketing, Engineering, Technical Sales or related field.
• Must have experience in roofing and insulation industry.
• Preferred requirements include knowledge of the chemical construction industry, Coating, Flooring, Roofing.
• Ability to travel occasionally. Effective team player.  Excellent communications skills required.