Specialist, Paid Digital Media - Minnetonka, MN
Dead Line: October 2, 2021
- Develops and executes paid media programs across a portfolio of brands
- Develops digital acquisition strategies and tactics across search, meta-search, display, paid social, and affiliate channels; executes through outside agency and partners
- Ensures consistency and quality of brand and hotel content and messaging across all channels
- Partners with internal stakeholders as the digital expert on various projects and campaigns to fulfill business needs
- Day to day management of campaigns
- Achieves the budget and KPIs for each channel; provides reporting and actionable insights
- Uses data to continually optimize tactics to achieve desired KPIs (ROMI, revenue, engagement) within budget in all digital paid media channels
- Creates reports and aggregates data into actionable insights that help drive business performance
- Participates in the development of annual digital media strategy and budget, business forecasts, and commission tracking
- Manages invoice processing and budget management for paid media investments
- Drives digital acquisition advocacy and innovation
- Educates internal stakeholders regarding digital acquisition
- Stays abreast of new vendors, technologies and innovations in the digital acquisition space
- Partners with brand marketing teams to identify and execute test & learn opportunities with key vendors
- Monitors competitors in the space and surfaces relevant learnings
- Bachelor’s degree, required
- 2+ years of digital media experience, required
- Google Ads Certification, preferred
- Direct agency management and contract management experience, preferred
- Corporate experience, preferred
- Experience using analytics and measurement to inform data-driven decisions for organizations, required
- Experience communicating insights and results with data
- Experience executing paid media campaigns (paid search, meta-search, display, affiliates, paid social), required
- Experience with 3rd party campaign management platforms (e.g. Kenshoo, SA360 for paid search, or similar) preferred
- Possesses superior project management skills, attention to detail, flexibility, resilience, and the ability to manage multiple expectations thought proactive communication, required
- Action-oriented with a proven track record of successfully landing and driving digital projects, required
- Ability to adapt graciously to changing business conditions and priorities, required
We are looking for a digitally-savvy, customer-focused digital marketer to work with internal and external partners to maximize direct online traffic and revenue through various digital channels including; search, meta-search, display, paid social, and affiliate channels.
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