Carlson Rezidor
Revenue Generation
We know the hospitality business, so we place great emphasis on the systems that power our brands’ revenue generating and commercial capabilities. Carlson Rezidor Hotel Group has a dynamic revenue generation team of more than 300 worldwide specialists in sales, revenue optimization, e-commerce, marketing, loyalty and communications.
We have also developed a comprehensive range of industry leading tools designed to drive and capture hotel level RevPAR, maximize individual property market share and help hotels optimize revenue. From SNAP, our revenue-maximizing tool, to our revenue optimization services, demand marketing and other sophisticated tools, we have some of the best resources to help generate revenue.
Carlson Rezidor Revenue Generation Systems and Support:
- Distribution and Channel Management
- Redirected Call Program (RCP)
- E-Commerce and E-Distribution
- Brand Web including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Affiliate Marketing and Pay Per Click (PPC) networks.
- Mobile and Tablet
- Social Media
GLOBAL SALES
Our Global Sales Offices (GSOs) effectively reach across the global marketplace to generate both intra- and inter-theater sales with 250 highly skilled sales representatives and 200 reservation agents in 18 GSOs and four key reservation centers.
Backed by our Global Sales team’s comprehensive coverage across key segments–including business, groups and meetings, leisure, airline and government–our sales efforts are perfectly positioned to drive vital hotel revenue.
Increased business is driven by our strong brand presence at national and global sales events and trade shows to generate new account development, groups and meetings business, and drive brand exposure. We also strive to foster ongoing relationships with global accounts and drive local business.
BRAND MARKETING
Brand awareness and revenue are driven by a full range of dynamic, innovative initiatives including: strategic consumer and B2B brand advertising, traditional and digital media, and well-considered partnerships.
Our full-on marketing strategy includes:
- Annual brand-specific plans designed to capture awareness at the brand level and drive revenue at the local hotel level
- Strategic planning and execution of brand level promotions and programs to drive hotel revenue
- A turn-key suite of hotel level marketing tools to support local sales and marketing efforts
- A compelling weekly email program, segmented to guest preferences to drive local revenue
- Continuous significant investment in our brand websites, including enhancements to the booking process and improved functionality to delight the savvy, modern guest
- Focused social media brand campaigns designed to create awareness, engage customers and foster loyalty with existing and potential guests
LOYALTY PROGRAMS
Carlson Rezidor offers proprietary, comprehensive and turn-key loyalty programs designed to help hotels increase revenue and successfully compete in the hospitality industry.
CLUB CARLSONSM REWARD PROGRAM
As a Carlson Rezidor Hotel Group franchisee or owner, Club Carlson offers you a way to encourage repeat business and drive more revenue by rewarding your guests with free nights and exclusive benefits. Launched in 2011, Club Carlson now boasts more than 13 million global members. The program was also recently ranked among the "Top Three Hotel Rewards Programs" by U.S. News and World Report.
Program results show:
- Members tend to stay and spend twice as much at hotels as non-members
- Members are more than three times more loyal than non-members
- Membership has increased by 1 million members, year-over-year for the last three years.
As a potential franchisee, you can expect a commitment from Club Carlson to increase your guest’s loyalty to your hotel with rich promotions and valuable partnership offers. Additional revenue can be driven through Club Carlson for Business and Club Carlson for Planners, each of which offer members benefits and rewards for rooms and services booked at your hotel.
LOOK TO BOOKSM
Look To Book is the global rewards program for travel agents from Carlson Rezidor Hotel Group. For over 20 years, Look To Book has been highly regarded as one of the industry’s premier incentive programs, due to patented technology that allows real-time messaging to travel agents in the Global Distribution System (GDS) booking tool.
Travel agent members earn 10 points per USD 1 for consumed bookings at our hotels worldwide. The points can be redeemed for great rewards such as Prepaid Cards, free hotel nights and airline miles.
Look To Book provides a turn-key booking incentive for Carlson Rezidor hotels and acts as a powerful differentiator, helping them stand out from the crowd of hotels listed in the GDS. Look To Book also actively markets our brands to travel agents with special promotions via member email, program web site and social media.
CARLSON WAGONLIT TRAVEL
Carlson Rezidor Hotel Group’s strategic partnership with Carlson Wagonlit Travel (CWT), the global leader in corporate travel management, is aimed at driving revenue with Carlson Rezidor hotels in the high ADR corporate travel segment. These additional revenue generation strategies are designed to positively impact your bottom line.
CWT delivers efficient and innovative solutions to optimize travel–and meetings and events management–by leveraging their global reach with the best people and superior service. By leveraging the talents and know-how of its people around the world and providing leading edge technology and innovative solutions, CWT enables clients across the globe to drive savings while delivering service and enhancing security and sustainability.
Operating in more than 150 countries and territories with more than 14,000 skillfully trained counselors, CWT offers best-in-class traveler services to meet the needs of travel managers, business travelers, procurement professionals and C-level executives.
Source: http://carlsonrezidor.com/development_revenue-generation
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