SGS Mineral Services
ACCESSING CHINA E-COMMERCE MARKET
Event Details
Join us to hear experts from across the consumer goods industry speak about China’s digital economy and how you can reach this expansive market.
China, one of the largest e-commerce markets in the world, is driven by its high mobile usage and social commerce infrastructure. Many brands are intrigued by the potential of developing their businesses in China, however, uncertainty and a lack of local know-how has hindered progress.
FAST GROWTH
Data shows that a number of product categories in China are growing faster for some import categories and that consumers are willing to pay more for some others. Join our consumers good and retail experts for this webinar to find out how you can improve your chances of success.
CONSUMER ENGAGEMENT
Livestreaming and short videos have become increasingly influential and marketing is shifting from key opinion leaders (KOL) to key opinion consumers (KOC). Mapping a brand’s quality and audience engagement to the latest trends in China is an essential prerequisite for entering this competitive market.
To support brands, retailers and suppliers in the consumer goods industry, help them to improve their understanding of the distinctive customer journey and to enter China’s dynamic retail market, we have invited experts in different fields to share their expertise. Our webinar covers digital marketing, customs and importation, compliance and consumer engagement.
AGENDA
China’s digital consumer market – Mr. Arthur Kwok, Account Director of Hylink
Consumer product imports – Mr. Bin He, CEO of Oujian
From compliance to consumer engagement – Ms. Christy Chan, Director, Consumer & Retail Solutions, SGS
Q&A
Language: English
Cost: No charge
SESSION 1
3:00 pm Hong Kong Time
8:00 am London Time
9:00 am Paris Time
SESSION 2
9:30 am New York Time
2:30 pm London Time
3:30 pm Paris Time
GET IN TOUCH
SGS Headquarters
1 Place des Alpes
P.O. Box 2152
1211 Geneva 1
Switzerland
T+41 22 739 91 11
F+41 22 739 98 86
SGS Mineral Services
At SGS, we provide independent services that touch the lives of millions of people across the globe. We provide you with industry leading inspection, verification, testing and certification services – anywhere in the world.
When
Tuesday, September 29, 2020
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